Case_Study_Of_Whatsapp

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Case Study: 

A case study is an in-depth study of a person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior.

Case studies can be used in various fields, including psychology, medicine, education, anthropology, political science, and social work.

A case study can have both strengths and weaknesses. Researchers must consider these pros and cons before deciding if this type of study is appropriate for their needs.

Advantages  &  Disadvantages:

One of the biggest advantages of a case study is that it allows researchers to investigate things that are often difficult to impossible to replicate in a lab.

Some other benefits of a case study are:-

  1. Allows researchers to collect a great deal of information
  2. Give researchers the chance to collect information on rare or unusual cases
  3. Allows researchers to develop hypotheses that can be explored in experimental research

Disadvantages of a case study:

  1. Cannot necessarily be generalized to the larger population
  2. Cannot demonstrate cause and effect
  3. It May is not scientifically rigorous
  4. Can lead to bias

Researchers may choose to perform a case study if they are interested in exploring a unique or recently discovered phenomenon.

The insights gained from such research can then help the researchers develop additional ideas and study questions that might then be explored in future studies.

Example for better Understanding

Case Studies of Whatsapp:


There are 2 billion WhatsApp users out there. Your friends, family, colleagues, customers, and competitors are using WhatsApp. Today we are living in a WhatsApp world. With a huge number of users, promoting your business is the key.

A successful business always needs strong relationships and trust with its customers. WhatsApp Business can come up with one of the best marketing tools to raise your business with good engagement opportunities with your customers. Many businesses had counted their success using WhatsApp Business and still interacting in the same manner with customers. Let’s go through a bunch of successful WhatsApp business case studies in India.

Background

A startup founded in 2016, aims to build e-bikes that can run on battery and be paddled. LightSpeed Mobility is also known for transforming a regular bike into a bike using an electronic conversion kit. Their products are sold through 19 stores in India across 14 cities, e-commerce sites, and from their own website.

For the 21 member team of LightSpeed Mobility, the WhatsApp Business app proved to be the most applicable one to run and streamline business demands and operations. Activities like sales, customer engagement as well as troubleshooting service, is all done successfully through WhatsApp Business.

Impact

50 percent of their sales have been through WhatsApp business, amounting to revenue worth Rs 2.5 crore (roughly more than USD 350,000).  To date, they have managed to connect with more than 21,000 customers on WhatsApp Business and they believed that the channel gave them an upper hand of trustworthiness.

The products sold on WhatsApp Business ranges from Rs 32,999 to Rs 1,59,999 (approximately USD 470 to USD 2,280). 24×7 service availability due to WhatsApp business is the best part. It helped them to solve customer’s concerns without any delay. Interacting with customers and when they want is an ultimate gain in customer’s confidence.

For more idea, you can watch:............https://youtu.be/PIaO6Uv3rkQ

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